Ernest Joon Soo Sliter
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  • Education
    • Leadership & Organizations
    • Study Abroad in Hong Kong
    • Volunteerism
  • Experience
    • Business Analyst Intern at Shell
    • Digital Marketing Intern at OpenSesame
    • CoderDojo NYC Business Volunteer
    • Ye! Marketing Volunteer
  • Resume/Skills
    • Marketing Strategy
    • Business and Data Analysis
    • Business Strategy
  • Projects
    • 2014 UTDallas Business Idea Competition
    • From Developer to Product Manager : A 3 Stage Plan
    • MKT 3300 Final Project : ProtoEdit
    • Web Analytics: Google Online Marketing Challenge
  • Recommendations
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Digital Marketing Intern at OpenSesame

​Founded in 2011, OpenSesame is now the world's largest marketplace for buying and selling elearning courses. As a creative marketing intern, I coordinated with various teams to increase blog traffic, improve site authority, and optimize certain pages based on target keywords. During the internship, I

- Managed multiple Facebook advertising campaigns that involved researching personas, constructing effective copy and image combinations and split testing ad variations. Campaigns reached over 6,000 people with a 5% CTR and $.54 cost per like. Resulted in 300+ likes within a period of 5 days. 

- Conducted 2 external link building campaigns by contacting over 50 relevant third party sites and educational websites.

- Optimized over 80 pages for SEO purposes by writing keyword researched course descriptions and objectives and designing engaging video previews.

- Created 8 high-quality posts for OpenSesame’s blog. I also wrote a guest blog post for SitePoint, a website read by over 4 million developers each month. The article became one of the top 10 posts of the month.
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  • Home
  • Education
    • Leadership & Organizations
    • Study Abroad in Hong Kong
    • Volunteerism
  • Experience
    • Business Analyst Intern at Shell
    • Digital Marketing Intern at OpenSesame
    • CoderDojo NYC Business Volunteer
    • Ye! Marketing Volunteer
  • Resume/Skills
    • Marketing Strategy
    • Business and Data Analysis
    • Business Strategy
  • Projects
    • 2014 UTDallas Business Idea Competition
    • From Developer to Product Manager : A 3 Stage Plan
    • MKT 3300 Final Project : ProtoEdit
    • Web Analytics: Google Online Marketing Challenge
  • Recommendations
  • Contact