Web Analytics: Google Online Marketing Challenge
During the spring of 2015, I enrolled in MIS4352: Web Analytics. In Web Analytics, students were required to compete in the Google Online Marketing Challenge. The Google Online Marketing Challenge provides an opportunity for dedicated students to experience and create an online marketing campaign for a business using Google Adwords. Google provides a $250 advertising budget for students to develop and execute the online campaign.
My team decided to design an advertising campaign for Minnie's Food Pantry. Minnie's Food Pantry is an award-winning food pantry located in Plano, TX. My team created a comprehensive pre-campaign report to plan, strategize, and envision the overall goals and implementation of the campaign.
During the spring of 2015, I enrolled in MIS4352: Web Analytics. In Web Analytics, students were required to compete in the Google Online Marketing Challenge. The Google Online Marketing Challenge provides an opportunity for dedicated students to experience and create an online marketing campaign for a business using Google Adwords. Google provides a $250 advertising budget for students to develop and execute the online campaign.
My team decided to design an advertising campaign for Minnie's Food Pantry. Minnie's Food Pantry is an award-winning food pantry located in Plano, TX. My team created a comprehensive pre-campaign report to plan, strategize, and envision the overall goals and implementation of the campaign.
