Ye! Marketing Volunteer
During the spring and summer of 2016, I served as a Marketing Volunteer for Ye! Community. Ye! Community is an online hub for young entrepreneurs between 16 and 30 years old. Ye! connects young entrepreneurs around the world and links them to valuable opportunities, resources, tools, and coaches to support the growth of their start-ups. Ye! specifically aims to reduce youth unemployment and empower young entrepreneurs in developing nations such as India, Ghana, Kenya, and the Philippines.
As a key member of the marketing team, I was primarily responsible for online advertising and digital analytics. I also provided advice concerning content strategy, SEO strategy, and product strategy.
· Increased sessions derived from paid search by 235% through management and optimization of Google Adwords search campaigns with $10,000+ monthly budgets. Techniques utilized included significant keyword research and selection, testing of ad copy, ad extensions, proper campaign segmentation, etc.
· Conducted a basic SEO site analysis and prioritized optimizations concerning keyword research, meta description tags, and headers.
· Analyzed current product strategy including user flow & growth and provided recommendations concerning navigation, landing page usage, content strategy, and the new user onboarding process.